Creativity


New media platforms continue to foster our creativity by providing us with opportunities to express our own ideas, while also giving us exposure to the thoughts and opinions of others. As shown in Brooks Barnes’ article “Disney Tolerated a Rap Parody of its Critters. But Why?,” when various individuals began to use clips from SpongeBob to create a “Crank that (Soulja Boy)” mashup, Nickelodeon, the rightful owner of the children’s show, encouraged their audience to continue creating more mash videos utilizing the program’s original content. As a result, we’ve continued to see more SpongeBob mashups involving popular anime OSTs, EDM, and various other music categories. Based on this example, it can be said that new media has not only helped in promoting individuals’ imaginations but has also enabled different characters to connect through familiar cultural icons. By establishing such a community, we’ve continued to inspire, as well as feel inspired, by people of different cultures and backgrounds. One thing is for sure, without any new media platforms, none of the details mentioned in this blog post would be set in motion today.

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