Advice
Although Baruch College has been
increasing its social media efforts, specifically on Facebook, Instagram, and
Twitter, in my opinion, the school has yet to properly capture the undivided
attention of its 17,000+ students. In the past three years, I’ve never come
across any content that I genuinely found interesting, nor engaging, on any of
Baruch’s social media platforms. Why? Because the school has not done a
thorough job in vetting the interests of all the students that
currently embody the institution. Going forward, I believe that the school
could definitely increase student engagement on its social media platforms if it were to have
a majority of its incoming freshmen pool initially submit surveys in their FRO
classes, stating what topics they would possibly like to see on Facebook,
Instagram, and Twitter. As a result, Baruch could definitely have a better
sense in regards to what type of content may truly pique the interests of its
students, and may also be able to shift its focus towards developing platforms
in which students would most likely be willing to engage in.
Hey Josh, I think having students voice their opinions on what they are most interested in. Honestly speaking, I never really had any interest in what goes on in Baruch's social media platforms. I think this would be way different if we could actually say what we want to talk about.
ReplyDeleteHello Josh,
ReplyDeleteI agree with your view that Baruch doesn't have many interesting things to share on social media. However, I believe some do find that interesting and it is the students job to share that among its peers. I think if you believe events are not interesting enough, you should partner with friends and create events or clubs that are exciting to you guys in hopes people will follow. That in turn will make Baruch post your new club or interesting event on their social media page.
Thanks,
Syed